Bezabih Bekele Tolla (Dr.)

Full Name Bezabih Bekele Tolla
Education attended
  1. Doctor in Business Leadership, UNISA, October 2019
  2. Master’s in Business Administration (AAU), February 2004
  3. BSc in Business Education (AAU), July 2000
  4. Higher Diploma in Teacher Education (AAU), September 2008
Academic Rank Assistant Professor
Working for AAU Since February 2001 (now on sabbatical leave from September 2020 to September 2021)
Administrative position Assistant Dean for Addis Ababa University’s Cost-sharing Office (February 2008 to July 2010)
Address Campus: College of Business and Economics (CBE)

Building: Eshetu Chole

Floor number: 7th

Office room no.: 706

Office tel.: +251-1-1229611

Mobile: +251-91-1606233

University email ID:

Alternative email ID:


Research interest
  1. Strategy and Competitive Intelligence (Knowledge Management)
  2. Business Development Support Services
  3. Enterprise and Entrepreneurship Development (focus on MSMEs)
  4. Marketing Research and Business/Marketing Decision Making
  5. Public Reform and Policy in Developing and Restructuring States
  • Implementation Challenges of Service Delivery Policy of Ethiopia: Civil Servants’ Perspective; Presented on 3rd National Conference; Major conference theme: Assessment of the Practices of Civil Service Reform Program in Ethiopia; Organizers: the Ethiopian Civil Service College and the Ethiopian Management Institute; Date: November 18 & 19, 2009  (Link:
  • Service Delivery Policy of the Federal Democratic Republic of Ethiopia: Policy Implementation Challenges and Prospects (published on International Journal—African Journal of Public Administration and Management link
  • Prepared published BDS guides to Ethiopian Chamber of Commerce & Sectoral Associations, BDS guides to MSMEs in Ethiopia:

o    How to Write Business Plan?

o    የንግድ ዕቅድ እንዴት ይዘጋጃል?

o    How to Start and Improve Your Business

o    ንግድዎን እንዴት መጀመርና ማሻሻል ይችላሉ?

o    Marketing Strategies for Ethiopian Businesses

o    የግብይት ስልት አነዳደፍ ለኢትዮጵያ ንግዶች

o    Financing Business in Ethiopia

o    ንግድዎን እንዴት በገንዘብ መዯገፍ ይችላሉ?

o    Investment Guide of Ethiopia

o    የኢትዮጵያ ኢንቨስትመንት መመሪያ

  • Higher institution course modules:

o    Product Development and Branding

o    Export Management

o    Promotion Management

o    Human Resource Planning

o    Processing Human Resource Documents and Inquiries

o    Employee and Labour Relations

o    Basics of the Ethiopian Employment Law

o    Secretarial Procedures and Practices I

o    Secretarial Procedures and Practices II

o    Reception

Active project at AAU
  • Research team member in the Regular Research Seminar Series on Productivity, Innovation, Entrepreneurship and Marketing. This SIDA funded project is a research under progress for 5-year national dataset research on Entrepreneurship Development